Tiger Woods and TGL’s first drive lands in the fairway
TGL aims to be the new league of the year in ’25 but its fiscal approach will focus on television audiences and sponsorships far more than in-person attendance.
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Business of Sports
Stimulating hockey performance with Canadian sports data science
Stathletes, operating within a rapidly expanding sports analytics market, offers industry-leading hockey insights across 31 hockey leagues in 34 countries and has successfully scaled to the highest professional levels in North America and Europe.
Playoff profits reward Notre Dame’s days of independence
There has been little “luck of the Irish” for the Notre Dame football team in recent years, and recent decades. One of the most historic programs in U.S. college football claims 11 national titles, but none since 1988.
Business of Sports Wrapped: 2024 edition
When it comes to money in sports, the past 11 months did not disappoint, featuring exorbitant valuations for North American teams, record-setting contracts for athletes and broadcasters alike, and a media rights deal that got a basketball league paid.
PWHL in the game with EA Sports Deal
On Dec. 5, EA NHL 25 released its holiday content drop, a downloadable addition to their wildly popular franchise. In it are all six PWHL teams, their players and even the Walter Cup.
Setting sail in the waters of Nova Scotia
The global sailing competition capped off its most successful event in history at the inaugural 2024 ROCKWOOL Canada Sail Grand Prix in Halifax, Nova Scotia a month prior - selling out within 12 minutes of tickets going on sale. It was attended by a record shoreside crowd of 50,000 spectators along the Halifax and Dartmouth waterfronts.
NBA Cup in-season tournament flies high
In the midst of launching its first In Season Tournament in 2023, the National Basketball Association was negotiating a long-term media rights package that would ultimately make even the most hardened financial analyst stand and applaud.
Canada’s Top 5 sports franchises
It can be shocking to some that the MLSE basketball team surpassed the hockey team in value but there actually should be no surprise. NBA media rights money dwarfs that of the NHL, and the appeal of NBA superstars rivals those of the most popular sports and leagues in the world, including soccer and F1.
Sports stars’ salaries surge
While NBA salaries dwarf those in the NHL, both leagues reward their top performing superstars. But the teams with the most stars don’t always win. Similarly, the highest payrolls never assure a championship. Crafting the right roster isn’t simply about doling out the most money.
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