World Cup creates costs but also chance to cash in
As hopes for a successful Canadian portion of the World Cup permeate, the reality of the costs of staging what FIFA President Gianni Infantino calls “104 Super Bowls in one month” have surfaced.
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Business of Sports
NHL crafts new crypto collaboration
Just a few days after the start of the 2025 Stanley Cup Playoffs, the league announced its partnership with Ndax, one of Canada's largest crypto trading platforms. This marked both the NHL's first-ever collaboration with a crypto company and Ndax’s first partnership with a professional sports league.
Maple Leafs baseball team breaking barriers with ace female pitcher
On Sunday, May 11, the Intercounty Baseball League’s Toronto Maple Leafs will open their season with Japanese sensation Ayami Sato – a world-renowned ace and the league’s first-ever female player – starting on the mound.
CEBL’s ownership structure more independent heading into year 7
In 2021, the expansion Scarborough Shooting Stars became the first CEBL club to secure private ownership, beginning the next phase of economic growth for the league.
Stars elevate WNBA, owners unsure of profitability
Even with the exponential surge in popularity of the league and women’s basketball in the past three years, questions remain about the league’s profitability. Revenue is increased, and a semi-lucrative television deal is a year from fruition.
Intercounty Baseball League gaining ground
Founded in 1919 with just four teams – Galt, Guelph, Stratford, and Kitchener – the IBL has steadily grown and now features nine teams across southern Ontario.
Profit on Purpose - Northern Super League Planning for the Long Game
Six teams paid a CDN $1 million franchise fee and each will be expected to pour in eight to ten times that amount over the first five seasons in investment capital.
Canadian tennis champion leads lawsuit against sport’s governance
The PTPA, co-founded in 2019 by Djokovic and Pospisil, is a union for tennis players; however, it is not officially recognized as such because tennis players are not classified as employees.
Flag football fermenting pro league fervour
For the business world, flag football leagues for both men and women represent a chance to cash in, and with numerous sports league start-ups around to consider and learn from, it’s an opportunity to get it right from the start, while being NFL adjacent.
Change on the horizon for NCAA Tournament
With USA Today reporting that the revenue from the 2025 tournament is set to be USD $955 million, an increase of $122 million from last year’s total, the NCAA has many reasons to play along with the rising powers that be.
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